Linsanity on the cover of Sports Illustrated is as expected, but on the cover of Time Magazine, now that's BIG. Even Kobe Bryant has never been on the cover of Time. Same goes for Derek Jeter, Peyton Manning and just about every other active athlete in professional sports today. LeBron James made the cover as part of Time’s preview of the 2008 Summer Olympics in Beijing. The Olympics are one of the only times that Time puts a sports subject on the cover with Bode Miller, Michael Johnson (twice) and Carl Lewis making the cut. Link
